Track 10: Healthcare Marketing_Join the 14IHNPUCG and know the impact of marketing strategies in healthcare systems.
What healthcare marketing is defined as:
The goal
of healthcare marketing is to draw in new customers, assist them along their
healthcare journey, and maintain their interest in the healthcare system
through a systematic outreach and communication process.
In order
to boost engagement and quicken business growth, sophisticated healthcare
marketing strategies combine multichannel, highly segmented, and targeted
online and offline techniques. Health systems use particular metrics that are
in line with key performance indicators (KPIs) and/or marketing return on
investment (ROI) to assess the effectiveness of their marketing initiatives.
The ever-changing
nature of life has had a profound impact on healthcare systems, leading to
substantial modifications and establishing healthcare marketing as a crucial
component of health brands. The healthcare industry is always changing, with a
wealth of options that inspire passion and creativity and make the most of the
experts in the sector.
Healthcare
services require a unique approach and offer unique qualities not seen in other
businesses, as the philosophy and marketing strategies used in other fields cannot
be applied to them.
Track 10: Healthcare Marketing
Healthcare
marketing is a process of strategic communications and outreach intended to
draw in consumers, assist them in their healthcare journeys, and maintain their
interest in the healthcare system.
Your research can be presented and published
at the 14th International Healthcare, Hospital Management, Nursing, and Patient
Safety Conference in front of professionals from around the world. Join us from
July 25–27, 2024, in Dubai, UAE, and virtually by submitting your abstract
right away.
Submit here: https://nursing-healthcare.universeconferences.com/submit-abstract/
Healthcare
marketing is an interdisciplinary field due to its distinctiveness, as it
employs concepts, methods, and approaches that are unique to both social and
classical marketing. Healthcare marketing is unique in that it caters to
markets and services without monetary equivalents. This indicates that the
image of a healthy population, the identification of a group of individuals who
are chronically ill, the provision of treatment for those who are ill by means
of the entire rehabilitation process, the professional and social reintegration
of those who are ill, etc., are all indicators of the effectiveness of its
application. The issues with society's health forced the application of
marketing in the healthcare industry.
Healthcare
has seen a number of marketing changes in the last ten years that have significantly
changed the industry. The following are these trends:
— From a
broad to a more focused strategy in marketing
— From
image marketing to service marketing.
— From
universal measurement to customisation.
— From
prioritising a health episode to a committed partnership.
—
Transitioning from "ignoring" to using market intelligence.
— Thomas
RK. Health Services Marketing, A Practitioner's Guide, 2008, Ed. Springer; from
low-tech to high-tech.
Advantages of marketing in
healthcare
- Seek
new patients with an eye on your company's goals, such as expanding your
high-value service line or maintaining a healthy payer mix.
- Boost
your competitive edge strategically to draw in patients in a highly competitive
market.
- Maintain
patient engagement throughout their travels with timely, relevant, and
personalised outreach.
- Improve
patient loyalty and patient retention in your healthcare community
- Increase
qualified lead generation and profit margins
- Engage
with patients via a variety of platforms.
- Analyse
output and realign strategy using thorough healthcare data analytics.
- Developing
Your Marketing Plan for Healthcare
Even
seasoned marketers may face new challenges in the constantly changing
healthcare industry. Marketing teams must stay abreast of current industry developments
and best practices in order to develop compelling and impactful strategies that
optimise their contribution to the health system's financial performance.
For nursing and
professionals, continual education is crucial, as we are aware. Our conference
has been carefully planned and created to offer you worthwhile educational
opportunities that adhere to the strictest CME and CPD accreditation
requirements. Join us at Dubai, UAE & Virtual for the 14th International Healthcare, Hospital Management, Nursing,
and Patient Safety Conference from July 25–27, 2024.
Register here: https://nursing-healthcare.universeconferences.com/registration/
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